Case study - united biscuits conference and dinner
Old Trafford recently hosted for the annual United Biscuits Conference and Dinner. We asked event organiser Paul Courtney to tell us about his United Events experience:
WHY DID YOU CHOOSE OLD TRAFFORD AS THE LOCATION FOR YOUR EVENT?
We felt that Old Trafford was the perfect venue for our Technical Group Conference as it is a unique venue within a world class facility that offered a number of synergies with the message we wanted to portray to our delegates. This related to the culture of an organisation which is set up to win with an incredibly strong team ethic and the focus of all parts of the organisation on the goal of winning. This has led to a legacy of success over many years which we feel is synonymous with United Biscuits business aims and heritage.
HOW DID YOUR EVENT GO AT OLD TRAFFORD?
Our event at Old Trafford went exactly to plan and the feedback we have received from both stakeholders and delegates alike was that it was a successful event in communicating the goals and strategy of United Biscuits to the group and to unify the Group Technical Function behind a global way of working.
HOW DID YOU FIND THE MANCHESTER SUITE? DID YOU ACHIEVE EXACTLY WHAT YOU WANTED FROM THE SPACE?
We found the Manchester suite to be perfect for our conference, it offered a light and well ventilated space in which to hold our event. The shape of the room was ideal for the layout recommended by the Manchester United Events team and interfaced seamlessly with the AV and set. It allowed for an excellent contained space in which delegates had excellent network opportunities. It was great to have coffee and lunch in the room and it converted seamlessly into an ideal evening venue for our event.
HOW DID YOU FIND THE UNITED EVENTS TEAM?
The United Events Team provided an exceptional service in helping to make our conference a success, this included recommending selected local partners who could assist with AV, transport, Photography and entertainment, to suggesting the utilisation of the many added extra benefits that the location has such as the museum and stadium tour. We were kept well informed of the process and had excellent information sharing to ensure we were aligned on all aspects of the conference. Once on site the team were dedicated and focussed on meeting our every need and were able to flex where needed to ensure the conference went to plan.
WOULD YOU RECOMMEND UNITED EVENTS?
I would have no hesitation in recommending the team at United Events for any organisation which wants to create a real wow factor with its delegates in both the venue and the way it is operated by the team. For us the feedback has been unanimous that our conference was a great success and this was certainly supported by and enhanced by the venue.